Expectations are Like Icebergs
Saundra’s experience as a sales manager has given her a unique perspective on client relationships. “Most sales people in the advertising business are taught to discover problems and prescribe solutions…
CVC Data Speaks Volumes
Did you know that a basic web survey study, including two personalized questions, is available to you as part of your standard CVC audit? When you indicate an interest in…
2019 Publishers Survey Offers Insights to Industry Future
I was excited about the opportunity to speak to the publishers of New York recently at the NYPA Spring Convention. Let’s face it, New Yorkers take their newspapers seriously, and…
The Power of Repetition. The Power of Repetition. The Power…
Catherine climbed the ranks from sales person to sales manager at her paper. “Although I’ve been in the business for a long time,” she told me, “there’s always a new…
Selling Ad Campaigns is Hard Work
These must seem like the roughest of times for advertising salespeople, with so much talk about the status of newspapers in the media mix. But one thing advertising salespeople must…
Where’s Dave?
Quietly and without fanfare or accolades, Dave Neuharth, the association’s longtime leader, retired effective December 31, 2018. While some of you may have only known Dave as the association’s executive…
It’s an Audit Year!
2019 is a CVC audit year so make sure your audit reporting is up-to-date. Call or email Jim Kennedy (314) 966-7711, or jkennedy@cvcaudit.com to check your reporting status. Listed below…
Increasing Efficiency
There’s a question I get asked a lot by friends, colleagues and audience members at conferences. There are variations, but they all go something like, “How do you find time…
Keep ’em Talking and Learn More
Lori told me about some simple techniques she uses in advertising presentations. “Once the other person mentions a problem,” she said, “it’s important to slow down and show some restraint.…
Confessions of a Media Buyer
I have owned an advertising agency and as a media buyer, I have had presentations from every conceivable media outlet in the market. As you probably know, ad agency media buyers are…
The President’s October 2018 Message
Can Déjà vu feel different? This feeling of familiarity, of having “already lived through” something is a welcome one; but at the same time, we hope at the end it…
Nominating Committee’s Recommendations Confirmed
The nominating committee recommendations for the Florida Media Association (FMA) were confirmed by the general membership at their Fall 2018 annual meeting in Stuart.The nominations included five new members to…