The once six-day-a-week, 16,000 circulation newspaper to the north of me reduced its publication schedule to three days a week a few years ago and to just one day this summer.
Click on the headline to read more. Posted on August 6, 2020.
Selling newspaper and shopper advertising is more difficult today than it was just a few years ago. There’s more competition online and in the traditional media. But the local market still has great potential and the possibilities for success still exist.
Click on the headline to read more. Posted on July 7, 2020.
Many publishers, and their staffs, are worried about jump-starting their local advertisers following the COVID-19 shutdown.
Although they’ve faithfully published their paper, often at a loss the last three months, some former client’s media confidence and buying habits have changed. We’ve had three long-established weekly newspapers close or combine with neighboring papers here in Iowa. Elsewhere, two once highly acclaimed daily papers have cut their publishing schedules to once a week.
Click on the headline to read more. Posted on June 9, 2020.