Many publishers, and their staffs, are worried about jump-starting their local advertisers following the COVID-19 shutdown.
Although they’ve faithfully published their paper, often at a loss the last three months, some former client’s media confidence and buying habits have changed. We’ve had three long-established weekly newspapers close or combine with neighboring papers here in Iowa. Elsewhere, two once highly acclaimed daily papers have cut their publishing schedules to once a week.
Click on the headline to read more. Posted on June 9, 2020.