The Future of Newspapers Lies in the Small Towns
The once six-day-a-week, 16,000 circulation newspaper to the north of me reduced its publication schedule to three days a week a few years ago and to just one day this…
Always Attempt 3 Closes When Making Sales Calls
Selling newspaper and shopper advertising is more difficult today than it was just a few years ago. There’s more competition online and in the traditional media. But the local market…
Winning Back Advertisers After COVID
Many publishers, and their staffs, are worried about jump-starting their local advertisers following the COVID-19 shutdown.Although they’ve faithfully published their paper, often at a loss the last three months, some…