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  • Training & Networking
  • Announcements
    • It’s hurricane season. Are you ready?
    • Where’s Dave?
    • Nominating Committee’s Recommendations Confirmed
    • Hear ye, hear ye! CPF is now FMA!
  • 2019 Awards for Excellence Winners
  • The President’s Message
  • Sales Training by John Foust
  • Sales Talk by Bob Berting

Sales Talk by Bob Berting

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  2. Sales Talk by Bob Berting

Problems With Poorly Designed Ads

  • Post author:Barbara
  • Post published:June 9, 2020
  • Post category:Sales Talk by Bob Berting

I once conducted a 2 day sales training program for a chain of papers who were struggling to get more business. They had readers tell them that their ads were…

Continue ReadingProblems With Poorly Designed Ads

Selling Ad Campaigns is Hard Work

  • Post author:Barbara
  • Post published:May 9, 2019
  • Post category:Sales Talk by Bob Berting

These must seem like the roughest of times for advertising salespeople, with so much talk about the status of newspapers in the media mix. But one thing advertising salespeople must…

Continue ReadingSelling Ad Campaigns is Hard Work

Confessions of a Media Buyer

  • Post author:Barbara
  • Post published:March 14, 2019
  • Post category:Sales Talk by Bob Berting

I have owned an advertising agency and as a media buyer, I have had presentations from every conceivable media outlet in the market. As you probably know, ad agency media buyers are…

Continue ReadingConfessions of a Media Buyer

Recent Posts

  • FMA Plans for Evolving Future
  • How to Handle Advertisers Who Resist Change
  • Updated Mailing Lists May Be Required
  • Temporary Price Increase for Commercial Parcels
  • Newspaper Reps Need to Offer Their Customers More Assistance
  • Too Many Opinions Spoil a Presentation
  • USPS Planned Changes Postponed
  • Best Guesses for 2021 USPS Rates and Promotions

Recent Posts

  • FMA Plans for Evolving Future
    December 7, 2020/
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  • How to Handle Advertisers Who Resist Change
    October 8, 2020/
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  • Updated Mailing Lists May Be Required
    September 21, 2020/
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  • Temporary Price Increase for Commercial Parcels
    September 11, 2020/
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  • Newspaper Reps Need to Offer Their Customers More Assistance
    September 9, 2020/
    0 Comments

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