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  • Training & Networking
  • Announcements
    • It’s hurricane season. Are you ready?
    • Where’s Dave?
    • Nominating Committee’s Recommendations Confirmed
    • Hear ye, hear ye! CPF is now FMA!
  • 2019 Awards for Excellence Winners
  • The President’s Message
  • Sales Training by John Foust
  • Sales Talk by Bob Berting

Author: Barbara

This author has written 49 articles
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FMA Plans for Evolving Future

  • Post author:Barbara
  • Post published:December 7, 2020
  • Post category:The President's Message

2020 has challenged local media companies. The impact of the pandemic on our industry has been felt by both media organizations across the state and the customers we serve.With that…

Continue ReadingFMA Plans for Evolving Future

How to Handle Advertisers Who Resist Change

  • Post author:Barbara
  • Post published:October 8, 2020
  • Post category:Sales Training by John Foust

Colleen is a veteran ad manager who has worked with just about every type of advertiser. “One of the most challenging prospects was a second-generation owner of a building supply…

Continue ReadingHow to Handle Advertisers Who Resist Change

Updated Mailing Lists May Be Required

  • Post author:Barbara
  • Post published:September 21, 2020
  • Post category:Postal Updates by Donna Hanbery

This last week the Postal Service published a regulation in the Federal Register that would require mailers and mail service providers handling carrier route mailings to update their mailing list…

Continue ReadingUpdated Mailing Lists May Be Required

Temporary Price Increase for Commercial Parcels

  • Post author:Barbara
  • Post published:September 11, 2020
  • Post category:Postal Updates by Donna Hanbery

The Postal Regulatory Commission (PRC) has approved the temporary price increases for commercial domestic parcel products that USPS proposed last month. Retail prices for parcel products are unaffected.The planned commercial price increases…

Continue ReadingTemporary Price Increase for Commercial Parcels

Newspaper Reps Need to Offer Their Customers More Assistance

  • Post author:Barbara
  • Post published:September 9, 2020
  • Post category:Paper Dollars by Peter W. Wagner

Few customers would enter a bakery to buy a cake and expect to make the batter yourself. Nor would they schedule repair work on their car and assume they’d have…

Continue ReadingNewspaper Reps Need to Offer Their Customers More Assistance

Too Many Opinions Spoil a Presentation

  • Post author:Barbara
  • Post published:September 8, 2020
  • Post category:Sales Training by John Foust

Back when I was in the ad agency business, I made a logo presentation that turned into a fiasco. It was an uncomfortable reminder of the importance of a presentation…

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USPS Planned Changes Postponed

  • Post author:Barbara
  • Post published:August 18, 2020
  • Post category:Postal Updates by Donna Hanbery

Attached is a statement (Postmaster General Louis DeJoy Statement) that the Postmaster General released today announcing that certain planned changes at the Postal Service will, be postponed until after the…

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Best Guesses for 2021 USPS Rates and Promotions

  • Post author:Barbara
  • Post published:August 13, 2020
  • Post category:Postal Updates by Donna Hanbery

Over the past few weeks I have had a number of people reaching out to me asking for my “best guesses” on what to expect with regard to next year’s…

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The Future of Newspapers Lies in the Small Towns

  • Post author:Barbara
  • Post published:August 6, 2020
  • Post category:Get Real by Peter W. Wagner

The once six-day-a-week, 16,000 circulation newspaper to the north of me reduced its publication schedule to three days a week a few years ago and to just one day this…

Continue ReadingThe Future of Newspapers Lies in the Small Towns

“Showing” Beats “Telling” Every Time

  • Post author:Barbara
  • Post published:August 5, 2020
  • Post category:Sales Training by John Foust

On a visit to my eye doctor for a check-up, I noticed a poster on the wall in the examination room. It featured a series of photographs of the same…

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Always Attempt 3 Closes When Making Sales Calls

  • Post author:Barbara
  • Post published:July 7, 2020
  • Post category:Get Real by Peter W. Wagner

Selling newspaper and shopper advertising is more difficult today than it was just a few years ago. There’s more competition online and in the traditional media. But the local market…

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Kevin Answers Questions

  • Post author:Barbara
  • Post published:July 7, 2020
  • Post category:Kevin Slimp, The "News Guru"

...about paragraphs styles, colors, photo settings and ligatures So, what do professional speakers do during a pandemic? I can’t speak for all the speakers in the world, but among other…

Continue ReadingKevin Answers Questions
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Recent Posts

  • FMA Plans for Evolving Future
  • How to Handle Advertisers Who Resist Change
  • Updated Mailing Lists May Be Required
  • Temporary Price Increase for Commercial Parcels
  • Newspaper Reps Need to Offer Their Customers More Assistance
  • Too Many Opinions Spoil a Presentation
  • USPS Planned Changes Postponed
  • Best Guesses for 2021 USPS Rates and Promotions

Recent Posts

  • FMA Plans for Evolving Future
    December 7, 2020/
    0 Comments
  • How to Handle Advertisers Who Resist Change
    October 8, 2020/
    0 Comments
  • Updated Mailing Lists May Be Required
    September 21, 2020/
    0 Comments
  • Temporary Price Increase for Commercial Parcels
    September 11, 2020/
    0 Comments
  • Newspaper Reps Need to Offer Their Customers More Assistance
    September 9, 2020/
    0 Comments

Archives

Categories

  • Announcements
  • CVC Updates by Tim Bingaman
  • Get Real by Peter W. Wagner
  • Kevin Slimp, The "News Guru"
  • Paper Dollars by Peter W. Wagner
  • Postal Updates by Donna Hanbery
  • Sales Talk by Bob Berting
  • Sales Training by John Foust
  • The President's Message

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  • Address:P.O. Box 773840, Ocala, FL 34477-3840
  • Phone:352-237-3409
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