Join Us Every Second Wednesday at 4:00 p.m.!

If you are an advertising sales professional in Florida and you sell direct mail, newspaper, magazine, TV, commercial print, radio, digital or specialty advertising products, you are invited to participate in Zoom training meetings hosted by the Florida Media Association. We have created this open and FREE seminar series to help you increase your – and your customers’ – businesses. If you aren’t currently a member of the association, send your contact information to the Executive Director to be added to the invitation list.

Here’s what we have planned:

February 10 at 4:00 p.m. – TBA

Information coming soon!

Here are the topics you've missed:

Virtual Idea Fair

Kelli Carmack (Laker/Lutz News), Eric Martin (Breeze Newspapers) and Gabby Gregory (Ocean Media) shared the successful ways they have increased their social media followers.

City Anniversary Milestone Book

Val Harring, Ray Eckenrode and Lyn McElhaney from Breeze Newspapers presented the successful City Anniversary Milestone book they put together to celebrate the City of Cape Coral’s 50th anniversary, including how they successfully monetized the project. Easy to duplicate in your market!

Geofencing

What is Geofencing? Paul Brown and Drew Caracciolo from Hometown News explained.

Social Media:  Instagram and Customer Videos

Kelli Carmack and Kennedy Murdock from The Laker/Lutz News gave a presentation on Social Media Campaign Ideas:  How to implement them and create engagement.

Local Veterans

Laura Bennett-Kimball from D-R Media shared the workings behind her successful Local Veterans series.

Branding Yourself

Justo Rey from The Islander News addresses Branding:  What is it? Why is it important? How does it sell for us?

Open Forum

For answers to your questions, sharing your best practices and networking.

Videoconferencing

Videoconferencing has become an integral part of our everyday lives. No matter what platform you use, there’s always something new to learn.

Using Your Audit to Make a Sale

Tim Bingaman from Circulation Verification Council discussed how to use your publication’s audit to make a sale.

Masked Marketing:  How to Approach New Business in Person While Looking Like a Bank Robber

How do you project “warm and fuzzy” while wearing a mask? Jill Kalber of Tampa Bay Newspapers presented, “Masked Marketing: How to Approach New Business in Person While Looking Like a Bank Robber.”

No Contract Bundle

Terri Williamson of the Laker/Lutz News presented  a “NO CONTRACT” angle, bundled with solutions for another common objection … social media. 

Local Readership Survey

Tim Bingaman from CVC taught us how to design a FREE local survey of our readership to find out exactly what readers are planning to buy so you can share that documented, verified information with advertisers. 

Leveraging Community Engagement

The right engagement equals revenue; so we focused on how to engage the community so that your business becomes known as THE local expert, and on how to leverage that community engagement to produce revenue.

LinkedIn Like a Pro

Marc Nudelberg from On the Ball Ventures used his relationship building, sales and digital marketing expertise to show us how to modernize several aspects of the sales process.

Augmenting Audiences

Augmenting audiences is extremely important to growing your brand and enhancing results for your advertisers. We discussed how to know what your audience wants more (or less) of. (Download the notes from this meeting here: https://wp.me/aayYzy-Ng)

What are reps hearing in the streets?

If your sales reps aren’t performing up to snuff as your business reopens post-COVID, it’s time to talk about how to help them get there. (Download the notes from this meeting here: https://wp.me/aayYzy-Nf)