So COVID-19 canceled our 2020 conference. Now what?
Why, Plan B, of course! Since you couldn’t come to us for conference, we are bringing some of the best benefits of conference to you: namely, training and networking, right on your computer screen every FIRST and THIRD Wednesday at 4:00 p.m.
If you are an advertising sales professional in Florida and you sell direct mail, newspaper, magazine, TV, commercial print, radio, digital or specialty advertising products, you are invited to participate in these weekly Zoom meetings hosted by the Florida Media Association. We have created this open and free seminar series to help you increase your – and your customers’ – businesses to come back strong post-COVID. If you aren’t currently a member of the association, send your name, title, email address and contact information to the Executive Director to be added to the invitation list.
Here’s what we have planned:
August 19 at 4:00 p.m. – Sales Professionals
Zoom. It’s become an integral part of our everyday lives, but are you aware of all that you can do with Zoom? Or are you just scratching the surface of this tool? Join us for some tips and tricks that will help you Zoom more effectively.
Here are the topics you've missed:
August 5 – Sales Professionals
Tim Bingaman from Circulation Verification Council will be on hand to discuss how to use your publication’s audit to make a sale. If you want to close more sales, you don’t want to miss this session!
July 29 – Publishers and Sales Managers
This networking call for publishers and sales managers shared feedback on how the Wednesday calls are working for you and your staff.
July 22 – Publishers and Sales Professionals
Jill Kalber of Tampa Bay Newspapers presented, “Masked Marketing: How to Approach New Business in Person While Looking Like a Bank Robber.” How do you project “warm and fuzzy” while wearing a mask? Since we can’t show our smiles, what can we do to win over new advertisers as we walk in the door for the first time? How can we show a personal touch in these days when we all feel so impersonal?
July 15 – Publishers and Sales Professionals
Terri Williamson of the Laker/Lutz News presented her idea, a “NO CONTRACT” angle, bundled with another common objection … social media. Advertisers are leery to commit to anything long term, so “NO CONTRACT” takes that fear away. Terri’s idea of combining “NO CONTRACT” with a print buy and social media package is working!
July 8 – Publishers
Tim Bingaman from CVC taught us how to design a free local survey of our readership. Wouldn’t you like to know EXACTLY what your readers are planning to buy so you can share that documented, verified information with your advertisers?
July 1 – Publishers and Sales Professionals
The right engagement equals revenue, if it’s done right! So this week’s call focused on:
- How do you (your business) engage in the community so that YOU (your business) becomes known as THE local expert?
- How do you leverage community engagement to produce revenue?
June 24 – Sales Reps
Marc Nudelberg, a former Division 1 college football coach turned entrepreneur, used his relationship building, sales and digital marketing expertise to show us how to modernize several aspects of the sales process in this special session especially for sales reps.
June 17 – Editors & Content Developers
Today, augmenting audiences is extremely important to growing your brand and enhancing results for your advertisers! Do you have your finger on the pulse of your audience? What do they want more of? Or less of? How do you find out? (Download the notes from this meeting here: https://wp.me/aayYzy-Ng)
June 10 – General Managers / CEO’s Publishers / Sales Directors & Managers
Are your sales reps performing at the top of their game in this challenging environment? Do you know what they’re hearing in the streets? If they aren’t performing up to snuff as your business reopens, it’s time to talk about how to help them get there. (Download the notes from this meeting here: https://wp.me/aayYzy-Nf)