2020 has challenged local media companies. The impact of the pandemic on our industry has been felt by both media organizations across the state and the customers we serve.

With that as a backdrop, the FMA Board recently gathered for an intense retreat, focusing on what opportunities the 2021 media landscape could present to the organization and its members.

We want to thank Andy Hoh, who brilliantly facilitated the discussions. One of the main goals Andy tasked the board with was to define the association’s Mission and devise a set of Strategic Initiatives to guide our action toward shaping a future for our organization.

For a full day and a half, we discussed, brainstormed and prioritized a multitude of ideas. Andy led us on a discussion of what a properly crafted Mission Statement should reflect:  the core purpose, heart and soul of any association.

It should reflect the very reason for our existence.

Click on the headline to continue reading. Published December 7, 2020.

Over the past 18 months, the Florida Media Association (FMA) has been slowly transitioning from an organization centered around network classified ads to a more membership-focused organization. The advent of the COVID-19 pandemic three months ago has, ironically, made the association more active than ever.

Click on the headline to continue reading. Published June 9. 2020.

The President’s October 2018 Message

Can Déjà vu feel different? This feeling of familiarity, of having “already lived through” something is a welcome one; but at the same time, we hope at the end it feels different – heck, even better. 

This is my second time being trusted with the Presidency of this organization which has been a part of my professional life for so long.  I thank the Board of Directors and our members for putting their trust in my hands; it is an honor I do not take lightly. I’m excited about the opportunities and the new direction our Board has defined for your association. More on that in a bit. 

Click on the headline to continue reading. Published October 10, 2018.