The Florida Media Association (FMA) is a member-driven organization, led by elected and appointed board members who set the group’s direction and oversee its administration.

Policies and ongoing activities are influenced by FMA’s standing committees. Day-to-day operations are conducted by professional staff headquartered in Central Florida. Membership in FMA guarantees you the opportunity to network and learn from the best the industry has to offer.

Florida Media Association publications reach:

* All household incomes.
* All educational levels.
* All age groups.
* All ethnic and demographic groups.

CVC Audit Statistics:

The 2017 combined circulation audit by Circulation Verification Council (CVC), the most recent audit completed (which is current through December 31, 2019), revealed that Florida Media Association’s:

* Receivership is 96.8%
* Readership is 76.5%
* Average readers per edition is 1.90
* Buying influence is 71.5%

CVC, as part of its audit process, conducts a Supplemental Readership Study for each FMA publication audited. The combined results (12,555 respondents) of the study completed in 2017 revealed the following:

1. How long do you keep the [appropriate FMA publication] before discarding it?

            * 48% 1-2 Days
            * 32% 3-4 Days
            * 07% 5-6 Days
            * 13% 1 Week or More

2. What category best describes your combined annual household income for last year?

            * 01% Under $15,000
            * 04% $15,000 – $24,999
            * 10% $25,000 – $34,999
            * 18% $35,000 – $49,999
            * 24% $50,000 – $74,999
            * 18% $75,000 – $99,999
            * 17% $100,000 – $124,999
            * 10% $125,000 – $149,999
            * 05% $150,000 – $199,999
            * 03% Over $200,000

3. What is the highest level of education you have obtained?

            * 02% Some High School or Less
            * 33% Graduated High School
            * 33% Some College
            * 24% Graduated College
            * 06% Completed Master Degree
            * 01* Completed Professional Degree
            * 01% Completed Doctorate Degree

4. Please select the category that best describes your age.

            * 00% 18 – 20
            * 01% 21 – 24
            * 09% 25 – 34
            * 16% 35 – 44
            * 22% 45 – 54
            * 23% 55 – 64
            * 19% 65 – 74
            * 09% 75 – 84
            * 01% 85 years or older

5. Which of the following products or services do you plan to purchase during the next twelve months?

            * 15% New Automobile, Truck or SUV
            * 20% Used Automobile, Truck or SUV
            * 16% Antiques / Auctions
            * 48% Furniture / Home Furnishings
            * 19% Major Home Appliance
            * 20% Computers, Tablets or Laptops
            * 33% Home Improvements or Home Improvement Supplies
            * 30% Television or Electronics
            * 16% Carpet or Flooring
            * 52% Automobile Accessories (tires, brakes & service)
            * 37% Lawn & Garden Supples
            * 26% Florist / Gift Shops
            * 19% Home Heating & Air Conditioning (service, new equipment)
            * 58% Vacations / Travel
            * 10% Real Estate (See or Purchase)
            * 63% Men’s Apparel
            * 72% Women’s Apparel
            * 33% Children’s Apparel
            * 03% Boats or Personal Watercraft
            * 20% Arts & Crafts Supplies
            * 12% Childcare
            * 19% Education or Classes
            * 06% Attorney
            * 26% Veterinarian
            * 17% Chiropractor
            * 25% Financial Planner (Retirement, Investing)
            * 52% Tax Advisor / Tax Services
            * 36% Health Club / Exercise Class
            * 36% Cleaning Services (Carpet Cleaning, Air Duct Cleaning, Home Cleaning)
            * 12% Weight Loss
            * 25% Lawn Care Service (Maintenance & Landscaping)
            * 32% Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo)
            * 57% Pharmacist / Prescription Service
            * 25% Cell Phone or Smart Phone (New Service or Update Service)
            * 83% Dining & Entertainment
            * 22% Jewelry
            * 07% Wedding Supplies
            * 28% Athletic & Sports Equipment
            * 03% Motorcycles / ATV’s
            * 67% Medical Services / Physicians
            * 28% Pet Supplies 

Did you know:

The first free paper was published in England in 1472, nearly 20 years before Columbus discovered the new world!

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