Sales Talk by Bob Berting

I once conducted a 2 day sales training program for a chain of papers who were struggling to get more business. They had readers tell them that their ads were…

These must seem like the roughest of times for advertising salespeople, with so much talk about the status of newspapers in the media mix. But one thing advertising salespeople must…

I have owned an advertising agency and as a media buyer, I have had presentations from every conceivable media outlet in the market. As you probably know, ad agency media buyers are…