FMA Plans for Evolving Future
2020 has challenged local media companies. The impact of the pandemic on our industry has been felt by both media organizations across the state and the customers we serve.With that…
How to Handle Advertisers Who Resist Change
Colleen is a veteran ad manager who has worked with just about every type of advertiser. “One of the most challenging prospects was a second-generation owner of a building supply…
Updated Mailing Lists May Be Required
This last week the Postal Service published a regulation in the Federal Register that would require mailers and mail service providers handling carrier route mailings to update their mailing list…
Temporary Price Increase for Commercial Parcels
The Postal Regulatory Commission (PRC) has approved the temporary price increases for commercial domestic parcel products that USPS proposed last month. Retail prices for parcel products are unaffected.The planned commercial price increases…
Newspaper Reps Need to Offer Their Customers More Assistance
Few customers would enter a bakery to buy a cake and expect to make the batter yourself. Nor would they schedule repair work on their car and assume they’d have…
Too Many Opinions Spoil a Presentation
Back when I was in the ad agency business, I made a logo presentation that turned into a fiasco. It was an uncomfortable reminder of the importance of a presentation…
USPS Planned Changes Postponed
Attached is a statement (Postmaster General Louis DeJoy Statement) that the Postmaster General released today announcing that certain planned changes at the Postal Service will, be postponed until after the…
Best Guesses for 2021 USPS Rates and Promotions
Over the past few weeks I have had a number of people reaching out to me asking for my “best guesses” on what to expect with regard to next year’s…
The Future of Newspapers Lies in the Small Towns
The once six-day-a-week, 16,000 circulation newspaper to the north of me reduced its publication schedule to three days a week a few years ago and to just one day this…
“Showing” Beats “Telling” Every Time
On a visit to my eye doctor for a check-up, I noticed a poster on the wall in the examination room. It featured a series of photographs of the same…
Always Attempt 3 Closes When Making Sales Calls
Selling newspaper and shopper advertising is more difficult today than it was just a few years ago. There’s more competition online and in the traditional media. But the local market…
Kevin Answers Questions
...about paragraphs styles, colors, photo settings and ligatures So, what do professional speakers do during a pandemic? I can’t speak for all the speakers in the world, but among other…
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