Colleen is a veteran ad manager who has worked with just about every type of advertiser. “One of the most challenging prospects was a second-generation owner of a building supply…
This last week the Postal Service published a regulation in the Federal Register that would require mailers and mail service providers handling carrier route mailings to update their mailing list…
The Postal Regulatory Commission (PRC) has approved the temporary price increases for commercial domestic parcel products that USPS proposed last month. Retail prices for parcel products are unaffected.The planned commercial price increases…
Few customers would enter a bakery to buy a cake and expect to make the batter yourself. Nor would they schedule repair work on their car and assume they’d have…
Back when I was in the ad agency business, I made a logo presentation that turned into a fiasco. It was an uncomfortable reminder of the importance of a presentation…
Attached is a statement (Postmaster General Louis DeJoy Statement) that the Postmaster General released today announcing that certain planned changes at the Postal Service will, be postponed until after the…
Over the past few weeks I have had a number of people reaching out to me asking for my “best guesses” on what to expect with regard to next year’s…
The once six-day-a-week, 16,000 circulation newspaper to the north of me reduced its publication schedule to three days a week a few years ago and to just one day this…
On a visit to my eye doctor for a check-up, I noticed a poster on the wall in the examination room. It featured a series of photographs of the same…
Selling newspaper and shopper advertising is more difficult today than it was just a few years ago. There’s more competition online and in the traditional media. But the local market…
...about paragraphs styles, colors, photo settings and ligatures So, what do professional speakers do during a pandemic? I can’t speak for all the speakers in the world, but among other…
I was talking to Greg, a veteran sales manager “Our sales team knows the importance of asking questions and gathering the right information,” he said. “But the key is to…