Many publishers, and their staffs, are worried about jump-starting their local advertisers following the COVID-19 shutdown. Although they’ve faithfully published their paper, often at a loss the last three months,…
I once conducted a 2 day sales training program for a chain of papers who were struggling to get more business. They had readers tell them that their ads were…
You may have heard about Volkswagen’s initial ad campaign. At a time when big gas guzzlers were the norm on the roads, a European carmaker had the seemingly impossible job…
Just before the world turned upside down in early March, I was making preparations to speak at the Kansas Press Association Convention. One of my keynotes had to do with…
Over the past 18 months, the Florida Media Association (FMA) has been slowly transitioning from an organization centered around network classified ads to a more membership-focused organization. The advent of…
The most comprehensive pre-planning disaster checklist that we've ever seen, made SPECIFICALLY FOR NEWSPAPERS, is available for download here: Disaster Checklist for Newspapers
It has been a challenging few days. My office is in downtown Minneapolis where the recent police arrest and homicide of George Floyd has sparked days of civil unrest, lootings,…