January 2020 – Florida Media Association

Speaking of Digital

Post author:Barbara
Post published:January 10, 2020
Post category:Kevin Slimp, The "News Guru"

Trying to Determine What's Working at Community PapersI will remember fall ’19 as a season of research. I was involved in two major news-paper studies: one related to Millennials for…

Putting the Boss in an Ad

Post author:Barbara
Post published:January 2, 2020
Post category:Sales Training by John Foust

Sometimes it’s a good idea to feature a boss in an ad. Sometimes it’s not.Two ads come to mind. One shows a plumbing company’s president seated at the head of…