December 2019 – Florida Media Association

How Do We Reach Millennials?

Post author:Barbara
Post published:December 9, 2019
Post category:Kevin Slimp, The "News Guru"

Focus Groups Lead to a Better Understanding of Young AdultsSteve Andrist, executive director of North Dakota Newspaper Association, asked me an interesting question yesterday. It was related to my visit…

A Formula for Testimonial Quotes

Post author:Barbara
Post published:December 9, 2019
Post category:Sales Training by John Foust

Testimonials can be convincing elements in advertising campaigns. Will Rogers once said, “Get someone else to blow your horn and the sound will carry twice as far.” It’s true that…