How Do We Reach Millennials?
Focus Groups Lead to a Better Understanding of Young AdultsSteve Andrist, executive director of North Dakota Newspaper Association, asked me an interesting question yesterday. It was related to my visit…
A Formula for Testimonial Quotes
Testimonials can be convincing elements in advertising campaigns. Will Rogers once said, “Get someone else to blow your horn and the sound will carry twice as far.” It’s true that…