Where’s Dave?
Quietly and without fanfare or accolades, Dave Neuharth, the association’s longtime leader, retired effective December 31, 2018. While some of you may have only known Dave as the association’s executive…
It’s an Audit Year!
2019 is a CVC audit year so make sure your audit reporting is up-to-date. Call or email Jim Kennedy (314) 966-7711, or jkennedy@cvcaudit.com to check your reporting status. Listed below…
Increasing Efficiency
There’s a question I get asked a lot by friends, colleagues and audience members at conferences. There are variations, but they all go something like, “How do you find time…
Keep ’em Talking and Learn More
Lori told me about some simple techniques she uses in advertising presentations. “Once the other person mentions a problem,” she said, “it’s important to slow down and show some restraint.…
Confessions of a Media Buyer
I have owned an advertising agency and as a media buyer, I have had presentations from every conceivable media outlet in the market. As you probably know, ad agency media buyers are…